Homebuilders and developers often struggle with putting together a Unique Selling Proposition (USP) for several reasons, particularly in competitive markets like 55+ active adult communities.

With the announcement of a possible Ted Lasso Season 4 coming next year, I was reminded of one of my favorite scenes from the end of season 1—the dart game.

Following up is one of the most underserved parts of the sales process in our industry, and given the longer buying cycles of 55+ customers, it can be even more impactful.

What's your sales team's game plan with new customers walking in the door or online (chat, text, phone)?

Episode 6 of the Building Dreams podcast by Timber Block is out! Todd Warshauer is this episode’s special guest! Todd is a dynamic senior executive with a rich and diverse experience spanning over two decades in sales, growth, and real estate technology.

Are your 55+ sales training efforts hitting the mark? There’s a pattern of challenges that many companies face with their sales training programs.

Authenticity is the foundation of any relationship, especially in real estate. When working with 55+ customers, I believe in the 5 "Be's" for being authentic and building trust.

Balancing customer leadership and maintaining control involves a strategic approach that prioritizes the customer's needs while guiding the conversation and decisions to achieve mutual goals.

The 55+ active adult real estate sector presents a unique and expanding opportunity. With more baby boomers aging into retirement over the next 3-4 years, the demand for age-restricted and active lifestyle housing options is surging.

Recognizing triggers, valuing feedback, structured follow-up, and aligning with the customers' goals can not only enhance the customer experience but also lead to successful, meaningful outcomes in their real estate journey.

This morning, I was on my weekly basketball coaching call with other coaches from around the country (yep - grade school girls coach!), and this week's session focused on 7 coaching best practices. While the context was about basketball practice plans and game situations, the principles are a good reminder in business.

On March 12, 2024, Todd Warshauer joined Kimberly Mackey to share the Top 5 Things You Need to Know When Working with the Active Adult Buyer.

Embracing these principles aligns with the values of integrity, servant leadership, and continuous improvement and speaks directly to the needs and preferences of the 55+ demographic. In a market where personal connection and trust are paramount, these tips are the blueprint for not just meeting, but exceeding our customers' expectations, ensuring they feel valued, understood, and supported every step of the way.

In real estate, selling new construction homes within 55+ communities is an endeavor that requires a specialized approach. The demographics of buyers interested in active adult communities have distinct preferences, needs, and expectations that differ from those purchasing in standard new construction or resale markets.

In the fast-paced world of real estate and homebuilding, particularly within the 55+ market, the cornerstone of enduring success is not merely found in transactional exchanges. It is deeply rooted in the art and science of building effective relationships.

Beginning this year, the baby boomers (often defined as born between 1946 and 1964) will reach “Peak 65.” This is the beginning of a period that will see the largest numbers of the cohort turn age 65. Nearly 12,000/day (4 million+/year) will turn 65 from 2024-2027.

It's crucial not just to sell a home but to sell a lifestyle. Here's why showing our customers "how they will live" in their new community isn't just beneficial—it's transformative.

After a decade of incredible experiences and achievements at 55places.com, I'm excited to share that I'm beginning a new professional adventure. Active Adult Consultants will focus on 55+ consulting and training for clients in the active adult industry.