The 5 Be’s of Authenticity

Authenticity is the foundation of any relationship, especially in real estate, where too many are focused only on the transaction rather than the transformational impact a sales professional can have with a customer. When working with 55+ customers, I believe in the “5 Be's" for being authentic and building trust...

1. Be yourself

• Every interaction matters, and embracing your unique blend of skills and personality is key. This authenticity fosters trust, rapport, and relationships.

2. Be honest

• Honesty in our communications, whether discussing market trends or outlining the potential of a property, lays the foundation for lasting relationships.

3. Be consistent

• Consistency is the bedrock of successful careers in real estate (and business). Colleagues and customers alike know what to expect from us, fostering a sense of security and dependability.

4. Be unbiased

• Acknowledging and addressing our biases is crucial, particularly in an ever-evolving market like ours. By understanding our preconceptions, we can approach our work with greater empathy, and ultimately, serve our customers more effectively.

5. Be mindful of the moment

• The fast pace of real estate and sales often leaves little room for reflection. Yet, mindfulness allows us to stay grounded in the present, enhancing our decision-making and enabling us to navigate the stresses of our profession. This focus on the moment can lead to more meaningful interactions.

Focus on the above in your interactions with customers. I promise you that it will be an enjoyable experience for both sides.

Barry Judge, the former CMO at Best Buy, said it best: "To the extent that we can be ‘human’ with what we know—and share it as freely as we possibly can—we’ll go a long way toward fostering a deeper level of trust with consumers.”