Relationship is the key to everything.
Gain critical 55+ active adult consumer insights, strategies, and tools to help them find their next home and active adult community while increasing sales and revenue.
The 55+ Sales Mastery training program is a collaboration between Todd Warshauer of Active Adult Consultants and Deborah Blake of The Ipsum Group. With a combined 50+ years of marketing and sales expertise in home building and real estate for active adult consumers, Deborah and Todd provide fresh eyes and an experienced perspective to help with your 55+ training needs and enhance the customer experience in and around 55+ communities.
Why we are popular?
Customized 55+ training for your community and market over two 1/2 day sessions
Bust the myths and expose the blind spots of ageism
Complimentary to other sales training
Engaging interactive workshops
Strategy, Focus, and Modules
The 55+ Active Adult Consumer: Understanding the Active Adult Boomer Consumer and their Motivators
Respect & Relationship: Sales Success is built on a foundation of relationship and respect
Welcome to the Community: The Customer Journey at the Community - a fresh approach
It’s a Marathon, not a Sprint: Sustained Success through follow-up strategies and best practices
Winning Your Market: Community USP’s, Challenges, Selling against the Competition
About Deborah Blake; Todd’s partner in the 55+ Sales Mastery training program
For three decades, The Ipsum Group founder Deborah Blake has focused on creating communities that respond to the needs and aspirations of the 55+ real estate consumer. Deborah started her career with the leading brand in active adult, retirement communities, Del Webb. After working with both public and private developers and homebuilders in executive leadership roles, she created The Ipsum Group over a decade ago to serve her clients with innovative and proven business strategies to win in the evolving 55+ consumer real estate market.